In the videos I have chosen to include in my discourse, since I am profiling a current, living artist, most of the videos are categorized as interview or documentary style films. These videos profile Jessica’s work as well as give us background information about Jessica herself. Through the analyzation of Porter’s five topois of delivery, these videos may be analyzed in the following categories; Body/Identity, Distribution/Circulation, Access/Accessibility, Interaction and Economics. In this article, Porter explains a framework for digital delivery and the essential components or chief features of the theory. These examples express the style of rhetorical delivery.
In the videos that I pulled, they are mostly interview style. Therefore, the body/identity role is very prominent and important. Jessica is very friendly and open, so her oral delivery is more comfortable and informal rather than a strict, corporate style interview. Pathos is very evident while she’s speaking to the camera, you can see her passion and love for her work through her words. She talks about how typography is what she wants to do in life and how she could never see herself doing anything else. She also relates it to how it has brought her to different places that have changed her life, bringing in even more pathos. Ethos is also evident in the videos when she talks about where she has gone to school, her history and awards that she has won for her work as well. This builds her credibility as a designer.
With regards to the digital distribution of the videos, it is evident that Jessica’s fans help distribute her videos and share them with others because it also exposes her work to more and more people, which is essential in the Graphic Design industry. For example, in one of the videos a group of designers called SOD, or Society of Design, created a campaign to get Jessica’s attention and ask her to speak to them about her work and type in general. The group decided to find 27 people willing to change their license plates to spell out an invitation to Jessica, asking her to speak at an event for them. This immediately caught Jessica’s attention, considering it is well designed, well thought out and planned as well as quite extreme in measures.
When it comes to accessibility, it is a huge struggle for Graphic Design students on a budget. It is arguably the most expensive major, we are constantly having to physically create projects and without spending the big bucks, your design will fall behind and you will receive a bad grade. This relates to the price of the nice paper to print your hours of work on, the more expensive ink and printing opportunities, the better your project will look. This also relates to Jessica in the aspect that she obviously spends the extra dollar to use more user friendly programs, better pens to trace with and proper ink that doesn’t blotch. It is not only about the money, it is also about being rich in time as well. The more time an artist spends on a project, the better it looks as well. The production is cleaner, there are less mistakes and the quality is overall of a higher variety.
Interactive design is huge in the design industry, it is a big attraction on a resume. Like web design, interactive design is a technical art that few can actually perfect. Interactive design is a fusion of design and computer science. Similar to the act of coding for iPhone apps, interactive design requires coding and understanding the right placement in the layout. It makes devices useful, fun and efficient. Jessica Hische offers a form of interactive design, she hosts a class online through Skill Share to teach average artists like myself to hand letter. Skill Share classes revolve around completing a project and collaborating with fellow students to give and get feedback on their work. Students use Video Lessons and the Project Guide designed by a teacher to complete the class project.
Economics are key in my discourse, even more specifically, for artists like Jessica Hische. This is because it is the foundation of the rhetoric tool, ethos. When Jessica proves to her followers that she is creating with a purpose, it shows to her consumers that she actually cares about what she puts out there, its not just a hobby. Her friendly nature and personable interviews bring the viewers in and makes them feel that her work is more accessible and more relatable. Designing with a purpose is also important because Graphic Design is communication problem solving. When assigned a project, there is a problem at hand and a designer must communicate a solution in the most effective way possible.